X Rate Capital helps individuals and businesses move money across borders quickly and cost-effectively. Whether it’s enabling international investments, managing global payroll, or paying overseas suppliers, they provide a smarter way to send money globally. As they entered the foreign exchange market, we worked with them to craft their brand and help them discover their position.
X Rate Capital came to us with a clear goal—stand out in the global foreign exchange market and make a statement. With their tagline, "The Smarter Way to Send Money Globally," they’re ready to compete, and they needed a brand that matched their ambition.
We crafted a new identity that feels bold, professional, and modern. The new logo represents stability, trust, and a forward-thinking approach—key qualities in finance. We kept the colour palette sharp and confident, with typography that’s clean and approachable.
Beyond the visuals, we helped refine their messaging to be clear and direct—financial services shouldn’t feel complicated. We also worked with them to streamline some of their processes, making sure their brand experience wasn’t just great on the outside but worked smoothly behind the scenes too.
Now, X Rate Capital has an identity that gives them the confidence to grow and take on the market. We’re excited for our partnership going forward!
