We're thrilled to announce our partnership with Boomerang Recycling, the innovative company transforming closed-loop sustainability with their revolutionary approach to recycling. Working alongside their team has been a genuine pleasure as we've developed a brand identity that truly captures their forward-thinking ethos and commitment to challenging industry norms.
Forget everything you think you know about recycling brands. Boomerang's new identity deliberately steps away from the sea of green sameness dominating the sector, replacing predictable earth tones with something far more distinctive. The striking combination of "Boomerang Blue" and Charcoal Black creates immediate visual impact while embodying their commitment to doing things differently. This deliberate colour disruption is more than just aesthetics—it's a strategic statement about Boomerang's position as innovators in an industry that's often stuck in conventional thinking.
The new brand mark captures perpetual motion—a visual representation of Boomerang's closed-loop philosophy where materials continuously return to create new value. The dynamic design communicates both movement and return, referencing the fundamental principles that drive Boomerang's operations and long-term vision for sustainability. Paired with contemporary typography and a refreshingly honest tone of voice, the complete identity system creates genuine distinction in a marketplace typically characterised by outdated visuals and vague environmental claims.
Working with Boomerang has been refreshing. Their candid approach and determination to challenge industry norms aligned perfectly with our own belief in creating brands that make an impact where it matters most. Throughout our collaboration, we've been consistently impressed by their pragmatic yet progressive attitude—understanding that while perfection in recycling might be impossible, continuous improvement and innovation are essential. This shared commitment to meaningful change has made our partnership particularly rewarding.
Boomerang's new identity is now live across all touchpoints. We invite you to explore their innovative approach to closed-loop recycling and see how they're creating meaningful change in an industry that desperately needs fresh thinking. Their rebellious spirit and authentic mission demonstrate exactly the kind of ambitious company we're proud to partner with.
