Our task was to help Boomerang translate this ambition into a brand that didn’t just look sustainable but felt revolutionary. We dove into crafting a brand identity and strategy that resonated with their mission to challenge norms, engage communities, and turn waste into a resource that goes full circle.
With Boomerang, everything needed to embody their commitment to innovation and environmental stewardship. We wanted a brand identity that broke industry stereotypes—something daring yet purpose-driven. Our approach emphasised their rebellious spirit, crafting a tone of voice that was unfiltered and authentic, speaking straight from the heart. Every element was designed to stand out and provoke thought, from a bold logo to a clean, modern colour palette of "Boomerang Blue" and Charcoal Black, communicating a sense of purity, resilience, and trustworthiness.
Boomerang’s voice was designed to be a direct extension of their mission: clear, passionate, and refreshingly candid. We embraced an unapologetic tone, helping Boomerang speak with an edge that would resonate deeply with their audience. Whether it’s through educational outreach or community partnerships, every communication piece now carries Boomerang’s unmistakable energy—a fearless determination to educate, provoke, and inspire action.
Our work extended to practical applications that could live across various touchpoints—from business cards and shipping containers to website design and apparel. The goal was to ensure that Boomerang’s brand wasn’t just visible but unforgettable in every interaction, big or small. In each element, we emphasised the “loop,” a core motif that captures both their purpose and their promise: that waste isn’t the end of a cycle, but the start of a new one.
With a refreshed brand identity, Boomerang Recycling is set to create change in the recycling industry. Their new look and voice speak volumes about their intent to disrupt, inspire, and, most importantly, create a sustainable impact. We’re proud to have played a role in helping Boomerang on their journey to reshape the world of closed-loop recycling—one bold step at a time.
