Brooks & Brooks operates a unique business model combining recruitment and social care services under one umbrella. They needed a new digital presence that clearly communicated this dual offering while maintaining a cohesive brand experience. Our challenge was to design and develop a website that effectively showcased both sides of their business, allowing visitors to easily navigate between their care agency for young people and their recruitment services for the care industry.
The core challenge lay in creating a unified digital experience that served two distinct audiences. For care service users, we needed to convey trust, safety and compassion. For recruitment clients and candidates, efficiency and professionalism were paramount. Our solution provided clear user pathways from the homepage, ensuring visitors could immediately identify which part of the business was relevant to their needs.
To bring their young person care homes to life, we integrated 360° virtual tours throughout the website. This immersive element allowed potential service users and partners to experience the environments firsthand without physical visits, building confidence and transparency in their care offerings.
We developed a streamlined recruitment interface that displayed current vacancies and enabled online applications. This improved operational efficiency while creating a better candidate experience. Importantly, we built the site architecture with scalability in mind, ensuring it could grow alongside the business and accommodate future integrations as needed.
