Feynic Technology, an emerging technology consultancy based in Glasgow, Scotland, partners with institutions, founders and investors to navigate the complex world of innovative technologies. They provide expertise in quantum computing, research and strategic insights to help clients make informed decisions about technological innovation.
As a Keystone engagement, our challenge was to translate the complexity of Feynic's sophisticated business offering into simplicity for the market, creating a digital experience that would effectively communicate their services whilst ensuring seamless user conversion.Our Solution
We began with strategic workshops with Feynic's Managing Director, focusing on optimal site structure, content hierarchy, and positioning strategy. This collaborative discovery process, combined with market and competitor research, revealed how we could authentically position Feynic's new website whilst differentiating them within the crowded technology consultancy space.
Our strategic framework centred on simplicity as the core principle. Through detailed analysis of Feynic's diverse audience; institutional decision-makers, innovative founders, and discerning investors, We developed user pathways that transformed complex emerging technologies into accessible, actionable guidance. The website strategy prioritised intuitive navigation and clear content hierarchy, ensuring each visitor type could quickly access relevant information without technical overwhelm.
The design balanced modern aesthetics with functional clarity. We created a design language that reflected Feynic's innovative yet approachable ethos, using clean layouts and purposeful typography to enhance readability of complex concepts. Interactive prototypes in Figma allowed thorough testing of user journeys, ensuring the digital branding would resonate with technology-focused audiences whilst remaining accessible to non-technical stakeholders.
Our technical approach utilised WordPress CMS for its flexibility, robustness and scalability. The development focused on responsive performance across all devices, incorporating SEO optimisation and secure functionality essential for professional credibility.
The completed website serves as a strategic business tool that effectively communicates Feynic's expertise, builds market credibility, and transforms complex technologies into clear, actionable client solutions.
Our journey began with immersive conversations with the Feynic team to uncover their core values, business objectives, and unique position within the technology space. We conducted thorough market analysis, examining how competitors approached their digital presence and identifying opportunities for differentiation.
This investigative process revealed a critical insight: in an industry filled with technical jargon and complexity, Feynic's true strength lay in their ability to translate complex emerging technologies into accessible, actionable guidance for their clients. Their website needed to embody this same principle—transforming complexity into clarity.
With research insights serving as our foundation, we developed a strategic framework to guide the website development. We created detailed user personas representing Feynic's diverse audience segments—from institutional decision-makers to innovative founders and discerning investors—each with distinct needs and concerns.
The resulting site architecture was crafted to provide intuitive pathways for these different users, ensuring they could quickly find relevant information. We developed a content strategy that balanced technical credibility with accessibility, using Feynic's authentic voice to communicate complex concepts in approachable terms.
The design phase transformed our strategic insights into visual elements that would resonate with Feynic's sophisticated audience. Beginning with exploratory mood boards, we collaborated closely with the client to define an aesthetic that reflected their innovative yet approachable ethos.
We transitioned from low-fidelity wireframes—testing navigation patterns and content hierarchy—to high-fidelity mockups in Figma. The visual language we developed balanced modern design with functional clarity, ensuring the site would appeal to technology-focused audiences while remaining accessible to non-technical stakeholders.
Interactive prototypes allowed the Feynic team to experience user journeys before development began, enabling us to refine interactions and transitions to create a seamless digital experience.
