Mandem Meetup are an award-winning Charity that started with a powerful mission: creating safe spaces for men to connect and support each other's mental health. What began as just a small local WhatsApp group in Manchester needed to become something bigger - a movement that could reach men nationwide. The challenge was clear: nothing like this existed globally, creating a unique opportunity to build something truly pioneering in men's mental health support.
Since 2021, our partnership with Mandem Meetup has evolved from a Keystone project into an ongoing Nexus collaboration. Recognising the gap in the market, we focused on creating a brand strategy that embraced their grassroots authenticity whilst building foundations for significant growth. The core insight driving our approach was simple: men needed a space that felt genuinely welcoming, without judgement or pretence.
We needed to codify the "brotherhood" into a visual language that felt accessible, not clinical. The new identity centres on a logo where two human silhouettes form the letter 'M'—a direct visual metaphor for support and solidarity. We utilised Bebas Neue for bold, unapologetic messaging, paired with a grounded palette of "Earth Black" and "Harmony Green" to signal hope and stability. The verbal identity was crystallised into the tagline "Come As You Are"—removing the friction of pretence and inviting men to engage on their own terms.
A movement cannot scale if users cannot find it. We moved the community from closed WhatsApp groups to a "content-first" web platform. We designed and built a bespoke website that serves as the central hub for the organisation, featuring intuitive event locators and clear resource signposting. This digital transformation removed administrative bottlenecks, allowing the team to focus on on-the-ground support rather than manual coordination.
This partnership operates under our Nexus model, providing ongoing strategic and creative support to ensure sustained growth. Since crafting the brand, Mandem Meetup has secured national television coverage, expanded into new regions like Wolverhampton, and achieved registered charity status. We continue to develop expansion blueprints and campaign assets, ensuring the brand evolves as the community grows.
Senso delivered exceptional service with outstanding attention to detail and design. They fully understood our project, kept us engaged throughout, and met every milestone seamlessly. Responsive, reliable, and a pleasure to work with. We’re excited for our partnership going forward.
