Mandem Meetup are an award-winning Charity that started with a powerful mission: creating safe spaces for men to connect and support each other's mental health. What began as just a small local WhatsApp group in Manchester needed to become something bigger - a movement that could reach men nationwide. The challenge was clear: nothing like this existed globally, creating a unique opportunity to build something truly pioneering in men's mental health support.

Since 2021, our partnership with Mandem Meetup has evolved from a Keystone project into an ongoing Nexus collaboration. Recognising the gap in the market, we focused on creating a brand strategy that embraced their grassroots authenticity whilst building foundations for significant growth. The core insight driving our approach was simple: men needed a space that felt genuinely welcoming, without judgement or pretence.