REASN
We built REASN's storefront and the systems behind it from zero. A flagship for fashion that fits every body, live and over a million pounds in its first collection.
REASN is a UK fashion brand built on one promise, style that fits every body in sizes 6 to 28, with petite, regular and tall lengths in every style. It came to Senso to build the storefront and the systems behind it from the ground up, ready for a launch with real momentum behind it.
A brand that fits everyone, built to be shopped by everyone. Inclusive sizing is rare done well, and most brands stop at a size chart and a marketing line. REASN went further, every piece in sizes 6 to 28, in petite, regular and tall, with nothing hidden away in a separate range. A launch with real reach was about to put that promise in front of a lot of people at once, and a promise this generous only works if the store can keep it.
The brand, in full
The clothes make the promise. The store has to keep it.
Every product times every size times every length is a commerce problem before it is a design one. We built for that truth from the very first screen.
Inclusivity, engineered to feel effortless. We built the storefront and the systems underneath it as one piece of work. The shopping experience does the hard thing quietly, landing a shopper on their exact size, length and colour with no dead end. The complexity is real. The job was to make it invisible.
The system, in context
A destination, not a catalogue. The homepage had to feel like a brand, not a grid of products, so we led with the people REASN is for, real bodies in the clothes, and let the commerce sit underneath without shouting. The language stays warm and direct, every screen is built to carry the brand rather than bury it, and the whole thing stays fast under the kind of traffic a launch like this brings. It reads like somewhere worth being, and it sells while it does.
The homepage
Collections, end to end
Collections are easy to move through, and every route keeps a shopper close to the thing they came for.
Section by section
Your size, your length, your colour, with no dead ends. The product page is where the promise is kept or broken. A shopper picks a size from 6 to 28, a length in petite, regular or tall, and a colour, and the page answers honestly every time. What is in stock is clear, what is not is never a surprise, and the path to the bag stays short. For a brand built on fit, this is the screen that matters most, so it had the most care of anything on the site.
Choosing size, length and colour
Size, length and colour, answered honestly every time. What is in stock is clear, and what is not is never a surprise.
In stock, clearly
Straight to the bag
Built to reward the people who built the brand. REASN launched to a real community, not a cold audience, so we built the systems to match. A rewards programme that gives back to the people who were there from day one, loyalty that feels personal rather than transactional, and the quieter machinery that keeps the whole thing running as the brand grows. It is the part of the work a shopper never notices, and the part they feel on every visit.
The rewards programme
Live, loved, and over a million in its first collection. REASN launched in October 2025 and the first collection passed a million pounds. It held a generous promise at scale, it sold while it built the brand, and it gave a new label the footing of an established one. We built it from zero and we are still building it, because a brand moving this fast needs a store that can keep up. Next is more range, more markets, and the same promise kept at every size.
REASN, live
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