Supplement brand and ecommerce design.
Senso builds supplement brands and ecommerce stores that operate within the real constraints of the category, payment processing, ad restrictions, and compliant claims included.
Most agencies avoid high-risk categories. We work in them. Strategy, brand, and ecommerce built for supplements from the ground up.
Claims compliance is your real design constraint
Supplement branding lives or dies on what you're allowed to say. The EU and UK only permit a fixed list of authorised health and nutrition claims, and the ASA polices the rest hard. So 'boosts immunity' is out and the actual work begins. We build supplement brands that communicate benefit through structure, ingredient transparency and tone rather than claims that get you a warning letter. The strongest brands in this space treat compliance as a creative brief, not a blocker. We design the system so your sales pitch survives legal review intact, your DTC funnel doesn't rely on banned language, and your customer still understands exactly why your product matters. Honest, specific, defensible. That's what sells supplements now.
Shelf and screen are the same fight
A supplement either earns a second look in two seconds or it doesn't. On a Holland & Barrett shelf, on Amazon, on your own DTC store, the job is the same: stand out, signal quality, declare what's required. We design supplement packaging that handles dense mandatory information, ingredient panels, serving sizes, allergens, without looking like a chemistry exam. Then we carry that system to the storefront so the brand a buyer met on the shelf is the brand they meet online. Most studios design the pack and forget the funnel. We build both, because a fragmented brand across channels reads as a smaller, less trustworthy company than you actually are.
DTC supplements are a retention game, not an acquisition one
Anyone can sell one tub. The category's economics live in the second, third and twelfth order. We design supplement ecommerce around the repeat purchase: subscription that's easy to start and not hostile to cancel, reorder flows that respect the customer, education that builds the habit. The brand has to justify a recurring charge, so it has to feel like something worth keeping. We build the working store with the subscription logic, retention touchpoints and product education in place, not a pretty homepage that leaks customers after one purchase. Supplement DTC rewards the brands that treat the relationship as the product. We design for that relationship.
Selected Work
Our Work
What we do
Before anything is designed, it's decided. Positioning, research and brand architecture that give every decision after it a direction.
When the experience is the product. UX and UI for websites, platforms and apps, researched, prototyped and tested for the people who'll use them.
From first wireframe to shipped product. Websites, apps and design systems built to be maintained, measured and grown.
The operational layer behind the brand. CRM, automation and integrations that keep growing teams fast and organised.
Brand
- Brand Identity
- Brand Strategy
- Brand Guidelines
- Market Research
- Commercial Modelling
Design
- UX/UI Design
- Web Design
- App Design
- Design Systems
- Prototyping
Product
- Website Development
- App Development
- E-commerce Development
- CMS Development
- Product Management
Systems
- Internal Tooling
- CRM Implementation
- Workflow Automation
- System Integration
- Data & Reporting
Our Model
- 40+ COMPANIES PARTNERED
- 2 REGIONS, MCR · DXB
- EST. 2022
Frequently asked questions
Only authorised claims from the GB and EU registers, applied to the specific nutrient and dose that earned them. General efficacy language the ASA hasn't approved is off the table. We design your supplement brand to communicate value through transparency, formulation detail and tone, so it stays persuasive without leaning on claims that trigger enforcement.
Yes. Ingredient panels, serving sizes, allergens, warnings and reference intakes all have to be present and legible. We design the information hierarchy so mandatory detail is clear and the pack still sells. Required content becomes part of the system rather than a cramped afterthought on the back of the tub.
Both. We design the supplement brand and build the working ecommerce store, including subscription and reorder logic, because retention is where the category makes money. Most studios design the brand and leave the build to someone else. We do both, so the brand a customer sees on the shelf matches the one they buy from and stay with.
By being specific where competitors are vague. Real formulation transparency, a defensible point of view, packaging that signals quality at a glance and a consistent brand across shelf and screen. The supplement aisle is full of interchangeable tubs. We make yours the one a buyer trusts and remembers, without overpromising what's inside it.